Responsive Design

Empty your mind. Be formless, shapeless, like water.

You put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle. You put it into a teapot, it becomes the teapot.

Now water can flow or it can crash. Be water, my friend.

Bruce Lee

Content is like water.

Content’s going to take many forms, flow into many different containers, many of which we haven’t even imagined yet. Build from content out, not container in.

Josh Clark

What Is Responsive Design? #

Let’s first take a minute to talk about responsive design. This term was coined in 2010 or so by Ethan Marcotte—wrapping a name around a progressive enhancement and mobile-first web design approach/philosophy that had been growing in the mid-2000s (sometimes called liquid, flexible, fluid, or elastic design).

Instead of building, designing, and serving a desktop site and a separate, minimal mobile version (if you even did at all)—you could instead adapt one site.

There was a confluence of events that allowed this: modern, self-updating browsers, and then the explosion of the mobile web—precipitated, in no small part, by the iPhone in 2007. It ran a desktop-class browser (in terms of functionality), which hadn’t been available in a small screen before. And with its crazy success—and the subsequent proliferation of its paradigm in Android—the web, and then world, scrambled to respond.

A typical/example responsive layout, adjusting the content to reflow based on the device width.

The Viewport #

There wasn’t much of a mobile web, prior to the iPhone. Some sites had barebones WAP mobile versions, designed for the tiny screens and limited hardware of the era.

This is how the Times looked on your Razr.
This is how the Times looked on your Razr.

When the iPhone came on the scene, most desktop websites still didn’t have narrow/smaller (let alone flexible) layouts—so the phone would instead scale or zoom out a desktop site design down to fit.

The iPhone’s introduction is worth a watch. Safari!
The iPhone’s introduction is worth a watch. Safari!

Websites at the time were often designed to a standard width (usually 960px), which the phone shrank down to its 320px screen—and then the user could zoom in or out, scrolling around to view the whole page. It somewhat worked—and all the content was there, unlike most mobile sites—but it was less than ideal.

Their full desktop site scaled down, on an iPhone. Simpler times, those.
Their full desktop site scaled down, on an iPhone. Simpler times, those.

Viewport meta Tag #

You’ll see this meta element in the `head`` of most websites, now:

		<meta name="viewport" content="width=device-width, initial-scale=1">

	

This meta element tells the browser not to do this scaling. It says, “I have a responsive design! Render me at my actual size. My content can reflow.”

The width=device-width tells the browser to use whatever the screen’s actual pixel dimension is, and the initial-scale=1 sets the starting zoom for the page to 100%. This is how the browser knows how to make the page respond, and how our CSS rules know what width to use.

We call the portion of the page visible at one time the viewport.

The Times wasn’t fully responsive until 2018! They still maintained a separate mobile site and apps.
The Times wasn’t fully responsive until 2018! They still maintained a separate mobile site and apps.

Media Queries #

Responsive design could only really flourish when CSS (and browsers) added the @media at-rule around the same time.

These are colloquially called media queries, and they allow us to check if screen is a certain width or resolution (or other features, which we’ll get to)—and then apply selective CSS only in that scenario/situation. These let site layouts respond intentionally to different devices, for the first time.

Practically, these are blocks of CSS—a little bit like selectors that contain other selectors—but which only apply conditionally when the test/criteria is met.

These blocks are like any other CSS—if there are multiple conditions that are met, or there is a tie between properties—the rules cascade down and the lowest/last one takes precedent.

		/* Our CSS has all been out here! */

@media some-criteria-or-rule {
	/* CSS that only applies if a test passes. */
}

	

Width-Based Breakpoints #

There are many media queries we can use, but we’ll start with width—which is by far the most commonly-used and really the core of responsive design. Usually when folks are talking about a page or site being responsive, they mean with regards to its  width.

Width tends to vary the most across devices—from the 375px428px of your phones, through to the ~1440px1680px of your laptops, and then on up to the ~2560px3440px you might see with large, desktop displays.

This is from more than a dozen years ago, now. It’s only gotten worse!
This is from more than a dozen years ago, now. It’s only gotten worse!

Since this width is usually our primary design constraint (height being handled through scrolling), we need width-based media queries to adjust our layouts across this wide range, lest our designs fall.

This is done in steps, at different widths, that we call breakpoints‍—the window/device/viewport sizes where the content starts to break, if it is not adjusted.

If you think responsive’s simple, I feel bad for you son. We got 99 viewports, but the iPhone’s just one.

Josh Brewer

You might add a breakpoint because lines of text get too short or too long, becoming hard to read. It might be to prevent a grid of images from becoming too small on a phone—while you can have many columns on desktop, often you can only have one or two on mobile.

You can add as many breakpoints as you need to make your page/design work across devices. Don’t think of these as written for specific devices; write for your design and your content!

There are very, very few layouts that won’t need some amount of horizontal responsiveness/breakpoints!

In this example, we would refer to 500px as our breakpoint:

Drag the code/example divide to the left to see it respond to the media query! You can double-click to reset it.

This width rule/test/criteria uses the same syntax as length properties, meaning you can use min-width, width, and max-width:

Again, drag the divide to see rules apply. Exact matches (like the width: 500px; here) are rarely useful!

Height-Based, Too #

You can also use height in the same way—though again, with the usual vertical scrolling paradigm, height-based adjustments aren’t as necessary or anywhere nearly as common.

This example is the same breakpoint of 500px as before, but now using height:

These code examples are responsive, themselves—stacking like this when they are narrow.

In a broader code and programming context, it can be helpful to think of media queries as conditional if statements.

We’ll talk about this in detail later with JavaScript, where conditionals are ubiquitous and powerful. You may have also heard of If This Then That, which takes its name from this kind of logic.

Orientation #

You can also be less specific about your width/height and instead use orientation—like when you rotate your phone. The queries use the wonderfully tenacious names/values of portrait or landscape:

Everything was a painting before it was a photograph or a web page.

And /Or Combinations #

And speaking of conditional statements—you can also merge multiple media queries into one test/check, using and. This is often used for a range (to apply something between two breakpoints) or to combine width and height checks, together:

The demo here is taller than 300px, for the second one.

You can also use comma-separated queries (similar to selector lists) to apply or logic—setting the same styles for different scenarios:

Note that you could do this with and, as in the example above, by just swapping the colors. Code logic!

There is also a not logic operator—which will reverse the meaning of the media query. But this syntax gets confusing fast—especially with things like min / max rules making for double-negatives. So it is easier to avoid!

Why say not portrait when you can just say landscape?

Mobile-First Design #

So this can all get very complicated, very quickly—especially with complex designs, overlapping rules, and the wide ranges of devices to consider.

One of the easiest methodologies to keep things understandable is practicing mobile-first design (and development). This has become kind of buzzwordy in the past decade or so, but it is a good philosophy to adhere to, nonetheless. It jives with the concept of progressive enhancement.

Your design constraints will be tighter and more challenging, by tackling your smallest layout first—but it is almost always easier to scale things up than scale them down. A mobile design can always work as a passable desktop one; the reverse is rarely true. Another way to think of it:

If it doesn’t work on mobile, it doesn’t work.

Note we added a main container. The width here are kind of tricky—but this will be much easier with grid, we promise!

This goes “with the grain,” following the general CSS pattern/paradigm of the cascade—and is much, much, much easier than adjusting desktop front-end after the fact. (Trust us.) Always think mobile-first !

Mobile can be the majority of your traffic—especially internationally! Think of mobile-first design as a form of accessibility, in this light. Not everyone has your MacBook Pro.

Briefly, CSS Variables #

Custom properties (folks almost always say CSS variables) aren’t strictly a part of responsive design or media queries, per se—but they come up very often in modern, mobile-first practice and we’ll introduce them briefly, here. They allow you codify the relationships in your design.

These bring another programming concept of variables into CSS. These are shorthand entities for values we want to reuse throughout a document‍—or, in a responsive context, want to modify at certain breakpoints.

Changing the value of a variable changes it everywhere it is referenced—no copy/pasting or find/replacing. (You could think of a color swatch, if you are in an Adobe mindset.) Again, these are just for you—it is all the same to the computer. More ergonomics!

In your CSS, you declare (set) these with a -- prefix in front of a subjective name you make up. And you reference (use) them by wrapping that variable name in var().

		:root {
	--brand-color: #e42a1d; /* Declare it. */
}

.brand-color {
	color: var(--brand-color); /* Reference it. */
}

	

You can use these as values for any CSS property—colors, spacing, etc.—anything you use multiple times and want to be consistent, give a memoriable name to, or easily change all together:

Changing the spacing here is easy, even though we use it a bunch.

You’ll often declare a set of variables for mobile—type sizes, spacing, and so on—and then adjust them, once, for desktop. No need to write all the properties out again, with all their own redundant media-queries! Variables are great. It used to be so much harder.

They’ll help you avoid unwanted cascade (applying the same property), especially across breakpoints. But they also help to facilitate design system thinking—focusing your design on the relative relationships of things.

Other Media Features #

By far, the most common media queries will be width/height/orientation—for adjusting your layouts across devices. But @media has some more tricks up its sleeve in testing for other browser features. We’ll look at some of the handy/common ones.

screen vs. print #

In all of our above examples, there is an implied media type of screen—since that is usually what we are concerned with, on the web. But there is also one for print! You can use these to segment styles to one medium or the other:

You can see the print style in action by going directly to the example, then ⌘ ~ Ctrl P to print. It is still A Thing, though often forgotten about in modern web design/projects.

hover #

Another common one is hover, used to detect whether a browser has an input device that supports hovering—which really just means a mouse, on laptop/desktop computers.

Mobile touch-based systems don’t have this behavior (and often react oddly to :hover CSS, “eating taps”), so you should adjust your interfaces to work in the absence of this state:

If you view this on your phone, the aside should be visible without interaction. On your computer, you’ll have to mouse over the div. Note how this is written with a mobile-first style, only adding the hover state later/lower for folks who have it!

Hover states are a good feature for progressive-enhancement, as we did here—to add them in after you have a working mobile design. Since maybe a third to a half of your audience (depending on your project) won’t see them, don’t rely on them being seen!

prefers-color-scheme #

You see this one more and more these days—switching up a site’s styles based on whether the user is in light or dark mode, popularized by the ol’ iPhone again:

You’ll see this differently depending on whether your system is in light or dark mode.

Sometimes this feels appropriate—especially in products/applications, like maybe a messaging service. But sometimes the color scheme of a site is its brand, and probably shouldn’t change based on this query. It’s up to you! Continuing our ongoing discussion of who has the control.

prefers-contrast , prefers-reduced-motion #

These last two are primarily concerned with accessiblity—for folks who run their device/browser with animations turned off, or in a high-contrast mode to help with their vision:

		:root {
	--background: lightgray;
	--foreground: slategray;
}

p {
	background-color: var(--background);
	color: var(--foreground);
}

@media (prefers-contrast: more) {
	:root {
		--background: white;
		--foreground: black;
	}
}

	
The corresponding settings in i OS.
The corresponding settings in i OS.
		button {
	animation: some-slick-animation;
}

@media (prefers-reduced-motion: reduce) {
	button { animation: none; }
}

	
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The power of the Web is in its universality.

Access by everyone regardless of disability is an essential aspect.

Tim Berners-Lee