Let’s look at the specifics around using images on the web! (Finally.)
-
Images in HTML – MDN
Pretty good overview. -
Choose the Right Image Format – web.dev
Also discusses Retina/High DPI (Hi DPI) screens.
Remember that images weren’t a part of the early web, and so—much like CSS—can feel somewhat “bolted on” and are still often tricky to work with. (Our guy Tim Berners-Lee was even reticent). It has gotten much better recently, though!
I’d like to propose a new, optional HTML tag:
IMG
Required argument is
SRC="url"
.This names a bitmap or pixmap file for the browser to attempt to pull over the network and interpret as an image, to be embedded in the text at the point of the tag’s occurrence. An example is:
<IMG SRC="file://foobar.com/foo/bar/blargh.xbm">
…
Let me know what you think………
(I DON’T KNOW IF WE TOLD YOU, BUT HTML USED TO SHOUT.)
Image Formats! #
There are several commonly used image formats on the web, each with their own purpose:
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.gif
Graphics Interchange Format -
An early raster/bitmap format, heavily compressed with reduced palettes. It survives now because it does animations! This is the only reason to use this format, nowadays.
GIF compression is primitive and so they can quickly have huge file-sizes—and can still slow down computers (downloading and rendering), even now. Be careful with these. (If you have longer motion needs, consider a proper
video
element.)Eric and I say GIF with a hard G (as in gift), and we are your instructors and are right.
-
.jpg
Joint Photographic [Experts] Group -
Ancient-but-timeless raster/bitmap format that remains a good choice for photos. JPG s can compress images down to much, much smaller file-sizes with adjustable, lossy compression ratios.
The combination of busyness and blurriness in photos tends to hide the resulting compression artifacts better than simple illustrations/graphics, so JPG lives on as a common, widely-used image format. When you are looking at a photo online, it is almost certainly a JPG.
Folks pretty much always call these jay-pegs.
-
.png
Portable Network Graphics -
Still raster/bitmap, but better than GIF s (if you don’t need animation) and JPG s (if you don’t care about file-size) as they can use lossless compression—meaning they won’t leave crunchy edges around high-contrast areas.
They also support
alpha-channel (partial/smooth/aliased/masked) transparency, letting you overlay things on other backgrounds.You’ll often use PNG s for illustrations and graphics—things with large areas of repeated colors—or where you need exact color accuracy, or the transparency. (But many of these should be SVG s, up next.) You can save photos as PNG s, but they will be much larger than JPG s. It’s a good “utility” format.
Many people use the acronym; you’ll also sometimes hear pings.
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.svg
Scalable Vector Graphics -
Finally, a vector format! SVG s should be used for any icons, logos, or illustrations where you have access to the original source artwork for the vectors (shapes). You can also “hand” draw them yourself, in code! More on that below.
They store the vectors in code (a bit like HTML, we’ll see), and can be scaled cleanly for different sizes/resolutions. You can also target them with CSS, if they are inlined (embedded) directly into your DOM.
Everyone says S-V-G.
Filesize #
TKTKTK
“Modern” Formats #
After years of discussion and competing standards, several “modern” replacement formats are starting to gain browser support and developer/
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AVIF
AV1 Image File Format, the new(est) replacement for everything. It… might be the next big one. -
HEIC / HEIF
High Efficiency Image File Format, intended to replace JPG s—you might have seen.heic
from your iPhones and annoying folks. -
JPEG XL
I guess the “L” is for long-term? This is a competitor to AVIF as the One Format to Rule Them All. -
WebP
Web Picture format, Google’s been pushing this since 2010—the first of these improved formats. Finally has pretty wide support.
You still can’t go wrong with GIF/JPG/PNG/SVG s, used appropriately.
Sizing and Containers #
If you remember waaaay back to our HTML intro, images are a special HTML element:
<img src="tim.jpg" alt="Tim Berners-Lee at a computer.">
The src
attribute can point to a local image file (as it does here—a JPG in the same directory) or an external URL! The alt
provides a description for accessibility/screen readers.
Intrinsic and Inline #
By default, images will scale to their intrinsic size—the (1x
) pixel dimensions of the file itself—and are inline elements:
This intrinsic/inline behavior is rarely what you want, 2x
, even 3x
) screens—which is really most of us, these days.
Width and Height #
In the past, you would manually set an image size within your HTML via special width
and height
attributes:
<img src="tim.jpg" alt="Tim Berners-Lee at a computer." width="230" height="150">
No units, even.
But this forces the image into a fixed size, which usually doesn’t work well in our modern, responsive, many-device-width contexts.
So you’ll often want to set images to display: block;
, and then control their size/positioning via CSS—just like any other elements. Make sure your actual actual image dimensions are (at least) roughly twice their displayed, CSS-pixel size, so nothing is blurry:
object-fit
#
CSS also added the object-fit
and corresponding object-position
properties for sizing images within their containers—as if the image file is a child of img
. This is usually used when setting an img
to fill a container:
-
object-fit
– MDN
This used to be much harder!
aspect-ratio
#
CSS also added an aspect-ratio
property to control the width-to-height ratio of an element—maintaining this relationship as an element scales. (This used to be unnecessarily hard to achieve. CSS heights are always weird! You kids have it easy.)
-
aspect-ratio
– MDN
So much easier now.
This is not just for images (you can use it on any element!), but commonly comes up when using them:
background-image
#
You can also use images as backgrounds on elements with the background-image
, background-size
background-origin
-
background-image
– MDN
Careful with these.
However this isn’t very semantic, as it blurs the content/alt
text description available for screen-readers. So you should only use this for contextual or decorative images—not actual content:
figure
/ figcaption
#
Speaking of semantics—HTML also has a figure
element that you can use to associate an image (or other visual) with a visible figcaption
description or legend. These containers formally link the meaning/context of the elements together:
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figure
– MDN
Many of your images should be infigure
containers.
Responsive Images with picture
/ source
#
With regards to their layout, you make images responsive in the same way you (should) make all your page structure responsive—by writing mobile-first front-end for their containers. You can change their flow, size, shape, and
But using images introduces some additional considerations, going across breakpoints. You might want to serve/src
file is rarely ideal at both 375px
and 2560px
.
Our venerable <img>
element added some control for this with the addition of the srcset
and sizes
attributes. But we think it is much easier (at least ergonomically) to skip right into using the modern picture
element.
-
picture
– MDN
These containers allow you to make yourimg
responsive.
The <picture>
element is a wrapper/<img>
, giving it alternate <source>
tags that offer different image files for different scenarios. They use media-query-like syntax to change what image is loaded and displayed:
Note that you still include the <img>
as a fallback—put your largest size there. We’ve found it helpful to follow the same mobile-first philosophy here as you do in the rest of your code—putting your smaller images first, and your larger lower. You can have as many <source>
elements as you need—for image sizing, crops, or both.
Responsive images (like the rest of this) can get very complicated, very quickly—so always start with the basics (and mobile) first.
SVG s for UI #
SVGs are a (digital) designers best friend—mixing the adaptability and maintainability of code with the freedom and flexibility of visual design.
-
Including Vector Graphics in HTML – MDN
Good overview. -
How to Code SVG Icons by Hand
Aleksandr Hovhannisyan goes deep on making SVGs. This is how the Pros do.
Anything you can draw in Figma (or Sketch, or Illustrator before it) lends itself to this hybrid representation. It’s common to export out .svg
vector work from a design program, but you can also create (or at least edit) these files yourself—just like any other code:
<svg width="48" height="40" viewBox="0 0 48 40" xmlns="http://www.w3.org/2000/svg">
<line x1="2" y1="20" x2="44" y2="20" stroke="black" />
<polyline points="26,4 44,20 26,36" fill="none" stroke="black" />
</svg>
In addition to being our only vector/scaleable format, SVGs have another trick up their sleeve. You can use the files as a src
, like all the examples above—but their code can also be included directly into your HTML. This is called inlining (though some folks say embedding):
When targeting (or directly editing) SVG contents, note they have slightly different syntax than HTML/CSS—using fill
and stroke
instead of color
and border
, for example. Also remember that width
and height
attributes will fix the SVG size (just like on an img
); use the viewBox
attribute if you want them to scale.
A picture is often said to be worth a thousand words. Similarly, an interface is worth a thousand pictures.